Antigua & Barbuda wins gold at the Travel Weekly Magellan Awards and it’s a ray of sunshine for the island and Caribbean tourism. The “Your Space in the Sun” campaign, which was launched in the heat of the COVID-19 pandemic, was a fresh concept by the Antigua and Barbuda Tourism Authority. And, as a result, a Travel Weekly statement which announced the twin-island state’s win, commended the entry for standing “head and shoulders above the rest.”
[showad block=62]2020 Strategy
The Honourable Charles Fernandez, Minister of Tourism, congratulated the Antigua and Barbuda Tourism Authority on their win. The authority has been actively promoting the destination on social media. He said that the team showed an “unwavering commitment to keeping travellers informed” during the pandemic and were proactive in creating a “digital marketing campaign that resonated with the travel trade and consumer.”
This approach was all part of the country’s 2020 strategy. CEO of the Antigua and Barbuda Tourism Authority Colin C. James broke down the steps that were taken in the early days of COVID-19. He implied that their consumer sentiment analysis was crucial to understanding the needs of prospective travellers to the islands. As a result, this allowed them to create a plan that would keep travellers informed and inspired.
Antigua Wins Gold With “Your Space in the Sun”
The result was a successful partnership with McCann Demand. And, the resulting campaign feature is one to be extremely proud of. It uses aerial photography and video footage to draw audiences into Antigua and Barbuda’s wide, open spaces. This is exactly how guests consistently choose Antigua and Barbuda and keep it at the top of their travel bucket lists.
To view the video, click on Your Space in the Sun: Antigua and Barbuda or watch below:
[showad block=60]The Travel Weekly Magellan Awards honours the best in the travel industry and highlights the accomplishments of travel professionals. Other Caribbean awardees in the 2020 awards are:
- Gold Travel Destination Winners: Bahamas, Antigua & Barbuda
- Silver Travel Destination Winners: Puerto Rico, Martinique, Bahamas
- Silver Hospitality Winners: Playa Hotels & Resorts Grande Spa at Jewel Grande Montego Bay Resort & Spa
Press Release: ABTA Wins Gold for Your Space in the Sun Campaign
Image Credit: Trek Tours via the Antigua and Barbuda Tourism Authority
