Welcome! My name is Melissa Williams* and I am the founder and primary author of the Endless Caribbean travel brand. If you are looking for valuable information about travelling to the Caribbean and planning an alternative travel experience, you’re in the right place.
I am here to help you:
- Find accommodation in the Caribbean that works for every budget
- Plan travel itineraries that allow you to check off your bucket list
- Identify new experiences that align with your passions and hobbies
- Find the best travel deals and savings on travel to the Caribbean
- Learn about the latest happenings in the Caribbean travel space
I started this website because I wanted to create a Caribbean-owned travel resource that would change how people travelled to the region.
How It Started
Back in 2012, I came up with an idea for two tourism blogs – one about Barbados and the other about the Caribbean. The Barbados blog was launched, but it did not last very long due to personal commitments and the lack of a strong strategic plan. At the time it was a wonderful idea, because there were very few Barbados travel blogs providing the type of content that I wanted to share. When I made the decision to close the Barbados blog, I was already making plans to launch a Caribbean travel blog. Endless Caribbean is the culmination of a well thought out plan that finally came to fruition in 2015.
About Endless Caribbean
Endless Caribbean has evolved into a unique Caribbean travel and culture resource, which provides helpful information on a region with the best destinations in the world. It is a tourism business that promotes alternative tourism experiences in all the islands in the Caribbean.
Background
I was born and bred in Barbados, and this is where Endless Caribbean resides. I have visited St. Lucia, Antigua, Puerto Rico, Grenada and Trinidad and Tobago. However, my travel bucket list is a very long checklist of Caribbean destinations, fun activities, and Caribbean foods that I would love to try.
By day, I am a treasury professional, but at night and early in the morning, I am a digital entrepreneur, project management consultant and surface pattern designer. I also own climate change and disaster management, personal finance, higher education, and professional designation websites.
My qualifications in Caribbean tourism are varied. I completed Caribbean tourism and international transport courses at the University of the West Indies (Cave Hill Campus). I also worked at a travel agency and an international airline, both of which were hands on learning experiences. To learn more about the destinations in the Caribbean and their core competencies, I completed several expert courses and programs:
- Antigua and Barbuda Specialist
- Aruba Certified Expert Program
- Barbados Elite Club
- Belize Specialist Program
- Pure Grenada Specialist
- St. Kitts Agent Destination Specialist
- USVI Specialist Diploma
Mission Statement
The mission of Endless Caribbean is to provide travellers with the information that they need to experience the best of the Caribbean. There are over thirty-five inhabited Caribbean destinations and over one hundred uninhabited islands. When combined, they all create a unique product that you will not find anywhere else. This information is available on the website, our social media pages and in the newsletter,
Target Audience
Our target audience is travellers who want to visit the Caribbean. By reading this website, you will realise that the Caribbean is a diverse set of countries with various cultures, history, ethnicities, and languages. And because each Caribbean territory offers its own, special tourism product, there are some unique traits that can be found in each of them. These include:
- Hospitable and friendly people
- Clean beaches and crystal-clear waters
- Exquisite accommodation
- Delectable foods
- Year-round warmth
- Gorgeous blue skies
- Glowing sunshine
- Tropical hideaways, and
- Calming liquid sunshine.
We also target customers who want to travel the Caribbean and indulge in their personal interests. Many of these interests are part of the alternative tourism niche.
Our Content
We share helpful information about accommodation, attractions, activities, upcoming events, latest news, airlines, cruises, itineraries, travel products and travel guides. We also share helpful content about the following alternative tourism niches:
- Birdwatching: Tours and travel packages; birds, bird friendly accommodation, local guides, events, education and training, clubs and societies, birding spots and locations
- Charity/ Volunteering: Organisations; volunteer opportunities; events
- Culinary: Festivals and Events, Chefs, Fruit and Vegetables, Food Tours, Manufacturers, Organisations, Research and Development, Restaurants, Street Food Vendors, Retailers (Farms, Markets, Supermarkets), Products and Services, Websites and Blogs
- Cultural, Heritage, History: Historic architecture, Heritage sites, National parks, Monuments, Landmarks, Museums, Exhibitions
- Cycling: Events, biking trails, biking products, types of cycling (road cycling, mountain biking, family cycling, touring & expeditions,) cycling tours, cycling holidays,
- Diving: Scuba diving, Deep Sea Diving, Diving Holidays, Diving Packages, Diving Classes, Diving Certifications
- Extreme Sports: Kiteboarding, Bungee Jumping, Ziplining, Land Yachting, Hang-Gliding, Caving, White Water Rafting
- Festivals: Cultural festivals, music festivals
- Fishing: Saltwater fishing, Freshwater fishing, Deep-sea fishing, Shore fishing, Fishing tours, Fish in the Caribbean, Fishing tournaments,
- Golf: Golf tournaments, Golf courses, Golf Holidays
- Health, Wellness, Spa: Physical fitness programmes, Spa visits, Medical treatments, Health farms, Beauty treatments, Alternative wellness therapies, Natural products and their healing properties
- Homestays: Bed and breakfasts, private residence stays
- MICE (Meetings, Incentives, Conventions and Exhibitions): Conferences, business meetings, corporate events, Educational conferences, Product launches and showcases
- Sailing: Yacht sailing holidays, Boat charters, Sailing competitions,
- Set Jetting: Film tourism, Set locations,
- Soft Adventure: Backpacking, Camping, Canoeing, Horseback Riding, Kayaking, Safaris, Tours
- Sports: Sports events, local events, local sports
- Trekking: Hiking, walking,
- Weddings and Honeymoons: Cake bakeries, catering, DJs, clothing, custom invitations, favours, florists, gifts & registries, hair and makeup, lighting & décor, musicians, photographers, rentals, ring stores, videographers, wedding planners, wedding venues
- Wildlife: Local fauna, exploration of marine life, observation tours
Contact Information
They are a few ways to stay updated about new Caribbean content on Endless Caribbean. You can bookmark the site, sign up to the free newsletter and also follow us on Facebook, Instagram, and Pinterest.
For advertising and sponsorship queries or questions about the site, send us a message using the Contact form.